WOMEN’S PROFESSIONAL IMAGE

Learn how to use “image” to your advantage and use its potential as one of the strongest forms of non-verbal communication.

Professional dress is rather like a uniform. We can learn how to use rank in different situations to achieve the correct response, e.g. the difference between giving a seminar or brainstorming with colleagues.

Because men’s image is defined by history, it has rules and regulations. However, as women’s image is not defined care must be taken to adapt these rules and regulations to find the appropriate feminine alternative.

Objectives:

• Encourage the participants to open their mind, change their attitude and develop their visual perception.
• Inspire the participants to continue to improve their personal image.
• Improve the efficiency of verbal communication.
• Create an individual professional image in harmony with one’s personality.
• Write an action plan for the immediate future and short/long term, making a commitment to improve personal presentation reflecting status and quality.

The benefits of understanding how this visual communication works enable us :

• To create a more positive first impression.
• To improve professional credibility therefore increasing self-confidence.
• To receive more respect.
• To be the best visual aid when giving a seminar or presentation.
• To save time and money as well as looking more attractive.
• To avoid running the risk of antagonistic forms of dress.
• To avoid “contaminating” our messages.

Charisma is not what you’ve got it’s what people think you have!

The knowledge that you look good allows you to concentrate 100% on business.

Content:

• The Power of “Image”.
• The Importance of Non-verbal Communication.
• The Power of the Professional Uniform.
• Women’s professional Image
• The First Impression.
• Dressing with Formality.
• Dressing Appropriately – levels of formality.
• Business Casual
• Messages and Response
• Examples of Messages
• Different levels of formality and professional messages.
• The Psychology of Colour.
• Colour and Business
• Creating Interest
• Change of Look
• Minefield – what can destroy professional credibility.
• Professional assessment.
• Capsule wardrobe.
• 6 steps to improve your image.
• Planning.