WOMEN’S PROFESSIONAL IMAGE

In addition to the personal information (see Women’s Image), we need to define your professional wardrobe.

The skill of analysing each professional activity for its level of formality, the messages to be communicated and the desired response, results in the confidence of knowing that you are above criticism.

Professional dress is rather like a uniform. We can learn how to use rank in different situations to achieve the correct response, e.g. the difference between giving a seminar or brainstorming with colleagues.

Because men’s image is defined by history, it has rules and regulations. However, women’s image is not defined so care must be taken to adapt these rules to find the appropriate feminine alternative.

Applying the psychology and benefits of men’s professional uniform helps us to develop an individual style which is always appropriate and effective.

The knowledge that you look good allows you to concentrate 100% on what you are doing and enjoy it instead of worrying that you are not creating the right impression.