CONSULTATION FOR POLITICIANS
Learn to use “image” to your advantage and use its potential to underline the political messages. All kinds of information can be communicated by your personal presentation – by being our own advertisement.
The knowledge that you look good allows you to concentrate 100% on the present situation.
Also understanding the psychology of non-verbal communication helps to:
- Create a more positive first impression.
- Increase self-confidence.
- Avoid running the risk of inappropriate forms of dress and contaminating the political messages.
CONTENT:
Questionnaire to define objectives.
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How to define your personal image and the political messages you want to communicate.
How to analyse the situation and its level of formality.
Minefield or those little details which can destroy a positive first impression or contaminate the political messages.
How to translate the formality and messages into a non-verbal statement (image).
Understanding individual colouring and personality.
Practical exercises – putting together an individual look for different types of circumstances using your own existing wardrobe.
The process is more efficient if followed by:
- A wardrobe audit - what works, what doesn't - a list of priorities, and a short/long term plan of action.
- Shopping.
- Hair management.
- Make-up techniques (if appropriate).
- Assessment of press photos and/or articles.