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Carolle Partington
Communication Expert
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IMAGE ASSESSMENT FOR PHOTO SESSION PRESS DEPARTMENT OR P.R.

The press photos of an executive, politician, etc. filed for future use in the media, need to be attractive, communicating charisma and personality.

Often the photo session takes place on one day. It involves a variety of poses, angles and expressions but is usually limited to one set of clothes.

It is important to remember that image is non-verbal communication and should be given the same amount of attention and planning as a speech or presentation especially as it can last for ever!

The photos should have a style that communicates the professional and personal messages of the subject and they should also express success and charisma.

An image assessment before the photo shoot saves the valuable time of the subject and the expensive costs of the photographic team.

Press releases have a varied content and each one needs an image that is appropriate to the text that it accompanies.

Ideally for men we need 3 different photos:

As the fixed rules of dress do not apply to women, care must be taken to find the feminine alternative to the 3 corresponding levels of formality.

An image assessment before the shoot allows us to determine the most appropriate levels of formality and the type of the clothes to be worn – at the same time ensuring that the colours and styles are flattering.

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